A common theme of this newsletter has been my concern we increasingly focus on the macro (where we have almost no influence) and miss the micro (where we have considerable influence). The media - traditional and social - that many of us consume is filled with content about the biggest stories around the world (and Donald Trump’s machinations) even though we have almost no say. It’s the difference between being in the stands - or even more so like being in the TV audience - than being on the ice playing the game. We need more players and less observers.