I have worked with over 100 economic development and related organizations in the past 20+ years and there is one thing I can tell you for a fact. In almost all cases the organizations take on the persona of the CEO. Why does this matter? If you want an organization that prioritizes marketing above all else, go out and hire someone with 20 years of marketing experience.
Shame on you, David. If I WERE an Executive Recruiter (subjunctive mood) :) I still consider you a guru.